Transnetyx had outgrown its original website. What started as a site focused on a single service no longer reflected the company's expanding portfolio of services and solutions. As the business grew, it became harder for customers to understand everything Transnetyx offered.

The website also created challenges for internal teams. Simple updates often required engineering support, new pages took weeks to launch, and the platform wasn't flexible enough to keep up with marketing needs.

I helped lead the UX strategy for TCOM 2.0, a complete redesign of Transnetyx.com. Working closely with marketing and engineering, we created a more flexible website that made it easier to showcase services, launch new content, and scale as the business continued to grow.

A major goal of the redesign was reducing reliance on engineering for routine website updates. Marketing needed a faster way to create pages, launch campaigns, and update content without requiring custom development work.

Rather than creating a unique solution for every page, we identified common patterns across service offerings and developed reusable page structures that could be adapted as needed. This approach allowed us to maintain a consistent experience while supporting the unique requirements of different business areas.

For example, Automated Genotyping required a relatively straightforward content structure, while Colony + AMI needed additional sections and more complex storytelling. By designing flexible templates around these use cases, we created a foundation that could support future services without starting from scratch each time.

While the project improved the experience for customers today, it was also designed with the future in mind. The new structure makes it easier to introduce services, support acquisitions, and adapt the platform as business needs evolve.

More importantly, it shifted the website from a marketing bottleneck to a scalable platform that can grow alongside the company.